More women than men are shopping online, and making purchases more frequently over the Internet, showed the latest survey on online shopping habits issued by MasterCard.
An online survey recently showed that more women than men are shopping online, and buying more frequently on the internet. MasterCard surveyed just over 4,000 people across Australia, Chinese mainland, China’s Hong Kong, India, Singapore, South Korea and Thailand. The survey showed that 78 percent of all women surveyed had shopped online, and that women shoppers comprised 57 percent of those who had shopped six times or more over a period of three months. It also showed that the price was a big factor in making the purchase online. 61% of these women showed that a substantial discount and lower prices fond online help them decide on make the purchase.
Out of these women about 75% of them said that they bought on impulse because of the lower prices, and about 49% bought because of the availability of products online apposed to the local stores. The products bought mostly by these women were ladies’ clothing, books, arts, and cosmetics. The survey showed us that women are more likely to impulse shop online while men shoppers were more planned on what they were going to purchases on the internet. Showing that 85% of male shoppers were doing their research before they set out to make a purchase online.
With the amount that men and women were spending, 79% of men spent more then $100 on internet shopping over a period of three months. This is compared to 72% of women shoppers surveyed. This is more then likely due to the types of products that the men buy online. Most men shop online for home appliances and electronic products, like CD players, DVD players, and TV’s.
